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  • Home
  • Manufacturing
    • Manufacturing
    • The Shipyard
    • McKinna Yachts
  • Brokerage
    • Yacht Brokerage
    • Sell Your Motoryacht
  • Yacht Management
  • Our Company
  • Contact Us
  • Reviews
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WHY SELL YOUR YACHT WITH MCKINNA: gLOBAL EXPOSURE, MARKETING

Sell Your Yacht + *Yacht Exposure On A Global Scale*

With a seasoned team of experts, proven marketing strategies and deep experience closing deals on the world’s finest yachts, McKinna knows how to position your yacht to attract the best possible sale price and terms. We combine maximum exposure with strong negotiating power and total transparency to quickly source qualified buyers from around the world who are willing to pay top dollar for your yacht.


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Seller Market Analysis

Market Insight Reporting

How to Price Your Yacht to Sell

Time Is Money

The Yacht Selling Formula:

PRICE+PRESENTATION+PROMOTION=SOLD

Timing Divided By Activity = Result

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Media Production

Our talented photo and video partners create high-quality, exciting media that takes viewers on an immersive journey inside your yacht. We can do it all: cinematic walk-throughs, high-octane drone flyovers, lifestyle scenes with professional models and more. The results are always eye-catching and unforgettable. 

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Digital Marketing

The media we develop is utilized across our owned media properties, such as the high-traffic McKinna Yachts website and our popular social media channels. Your listing is published on all major MLS listing websites, including YachtWorld.com, BoatTrader.com, and YATCO.com, and we share it with our global email database of over 10,000+ qualified clients.

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Public Relations

Your yacht’s images, videos and unique story are also shared with our full database of writers and editors across the world of yachting and luxury living. These media partners are eager for new and exciting content to share with their readership, and many sales begin with exposure on relevant websites, magazines and social channels.

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Selling Yachts

McKinna Yachts Inc. has been involved with hit publications since its inception three decades ago. Highlighting thousands of our clients’ yachts totaling more than a mile in length, and $200 million in value, no other yacht brokerage can give your yacht access to as wide an audience and/or as highly strategic and target-focused as we can through our partnership with “Selling Yachts” and other prominent Media Publications. Contact us today to see your yacht featured!

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Paid Digital Media

Our team runs regular paid campaigns to market our brand and support your yacht’s online exposure. These targeted digital campaigns include social media marketing, digital display banners, paid advertorial on relevant websites, dedicated micro-sites and more. These investments help bring global awareness to McKinna Luxury Yacht’s inventory of yachts in addition to other types of available vessels.

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Yacht Shows & Events

McKinna Yachts maintains a consistent presence at major industry gatherings and yachting events, such as the Miami, Palm Beach, and Fort Lauderdale International Boat Shows. These marketing activities keep our name and inventory top-of-mind for both potential buyers and high-value industry partners. 

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