With a seasoned team of experts, proven marketing strategies and deep experience closing deals on the world’s finest yachts, McKinna knows how to position your yacht to attract the best possible sale price and terms. We combine maximum exposure with strong negotiating power and total transparency to quickly source qualified buyers from around the world who are willing to pay top dollar for your yacht.
Market Insight Reporting
How to Price Your Yacht to Sell
Time Is Money
The Yacht Selling Formula:
Timing Divided By Activity = Result
Our talented photo and video partners create high-quality, exciting media that takes viewers on an immersive journey inside your yacht. We can do it all: cinematic walk-throughs, high-octane drone flyovers, lifestyle scenes with professional models and more. The results are always eye-catching and unforgettable.
The media we develop is utilized across our owned media properties, such as the high-traffic McKinna Yachts website and our popular social media channels. Your listing is published on all major MLS listing websites, including YachtWorld.com, BoatTrader.com, and YATCO.com, and we share it with our global email database of over 10,000+ qualified clients.
Your yacht’s images, videos and unique story are also shared with our full database of writers and editors across the world of yachting and luxury living. These media partners are eager for new and exciting content to share with their readership, and many sales begin with exposure on relevant websites, magazines and social channels.
McKinna Yachts Inc. has been involved with hit publications since its inception three decades ago. Highlighting thousands of our clients’ yachts totaling more than a mile in length, and $200 million in value, no other yacht brokerage can give your yacht access to as wide an audience and/or as highly strategic and target-focused as we can through our partnership with “Selling Yachts” and other prominent Media Publications. Contact us today to see your yacht featured!
Our team runs regular paid campaigns to market our brand and support your yacht’s online exposure. These targeted digital campaigns include social media marketing, digital display banners, paid advertorial on relevant websites, dedicated micro-sites and more. These investments help bring global awareness to McKinna Luxury Yacht’s inventory of yachts in addition to other types of available vessels.
McKinna Yachts maintains a consistent presence at major industry gatherings and yachting events, such as the Miami, Palm Beach, and Fort Lauderdale International Boat Shows. These marketing activities keep our name and inventory top-of-mind for both potential buyers and high-value industry partners.
Are you interested in a model from our lineup or brokerage?
Request a sea trial or talk to our team of experts now!